THE SWEET SPOT®
THAT MOMENT WHEN THE BALANCE BETWEEN FLAVOUR AND AMOUNT OF SMOKE IS ON POINT!
THE CONCEPT IS SIMPLE, SHORT AND SWEET.
THE CALLIGRAPHY IS AS GOOEY AND FLUID AS THE E-JUICE AND AS SWEET AS CANDY, BECAUSE THE LAST THING YOU WANT IS *** JUICE.
TO CONTRAST THE SWEETNESS OF THE FLAVOURS, WE USED A DARK AND GLOOMY BACKGROUND. THE BLACK BACKGROUND ALLOWS THE VAPOR TO SHINE AND BE THE STAR OF THE SHOW!
PHOTO© HUGO PINHEIRO
